Outreach Personnel
To: BAIT Outreach Personnel (OP) (Reporters, Public Relations,
Photographers, and Videographers)
From: David Rambeau, Director, Project BAIT – 313-871-3333 davidrambeau@hotmail.com and http://www.projectbait.blakgold.net
Re: Outreach Personnel Requirements
August 2005
1. OP’s should provide me with an event program from the conference,
seminar, dinner-dance or event. Sponsors always have extras. If you don’t
get a few while you’re there, go back to their office and get one after
the event is over. And while you’re there, get an advertising rate-card
for the program as well.
2. OP’s should provide me with business
cards (not photocopies) acquired from event attendees.
3. I need to review your BAIT business card
for correct content, spelling and layout before you attend an event. You
should have about
100 computer-generated cards for a conference. Computer generated card stock
may be purchased from Office Depot or other office supply stores for $3 - $7.
Or preferably you should purchase 500 printed folded cards for a series of
events. Contact Hiram Hilliard, On-Call Printing, 414-9399, or 313-957-3007.
Mr. Hilliard has printed the BAIT folded business cards for other BAIT production
associates and is familiar with the copy and the layout.
4. I need to review your BAIT press pass for correct content
and layout.
5. Sales of copies of the Black Yellow Pages
by OP’s
is expected at an event when appropriate.
6. Follow-up thank-you letters on BAIT letterhead
and including the BAIT workshop flyer and Mr. Rambeau’s BAIT card should
be sent to event sponsors or other key people after attending the event.
Please work with
Ms. King on this the week immediately after the event.
7. Photos with captions and a 1 – 2 page write-up of
the event for posting within 2 –3 days after the event on the BAIT web-site,
http://www.projectbait.blakgold.net, Deborah Snead, webmaster, projectbait@yahoo.com,
is expected. Ms. Snead will post your submissions in the Current Events section
of the web-site, http://www.projectbait.blakgold.net. Data may be delivered
to Ms. Snead or to me on a computer disc or via email.
8. Your resume’ should be on file with me for my resume’ book.
9. Please give out a BAIT card and get a business card in
return. This should be a practiced process that becomes automatic.
10. Acquire additional vendor brochures or literature for
me and for yourself. More data provides more business follow-up information.
11. Sell the BAIT magazine, if available and the situation
is appropriate. See me for copies. The retail price is $1 per copy. Your commission
is 40% of the retail price per copy.
12. Study BAIT television and cable programs
and training workshops so that if you’re asked, you’ll be prepared
to answer any questions asked of you. See the BAIT workshop flyer as your
first step,
and then study http://www.projectbait.blakgold.net, our web-site.
13. You may need a cell phone to facilitate your communications
process. Teamwork requires communication.
14. Call me, if necessary, (313-871-3333) the
studio number between 12 noon – 5 p.m. about the next event to cover,
or research additional ones on your own.
15. We hope at some point to cover events or conferences out
of town. Begin to think and plan on these terms. Out of town events will force
you to business plan in a serious fashion since this will include transportation,
accommodations, and other expenses.
16. Your BAIT press pass must be worn while
you’re at
an event. It is unacceptable to put your press pass in your purse or your pocket
and pretend you’re a regular guest. You’re not; we’re not.
We’re
special.
17. Appropriate attire and behavior is expected at an event.
Expectations should be reviewed w/ the outreach coordinator in a meeting before
the event.
18. The people associated w/ a BAIT outreach event must be
approved by the BAIT director, David Rambeau.
19. While every event will have social benefits, it is the
productive or business benefits that BAIT must receive in order to validate
your participation.
20. Group participation in outreach requires teamwork. Discussion
about what teamwork means or requires must be done in an outreach meeting before
the event.
21. Keep a record of: the date of the event, the sponsoring
group, the type of event, the site of the event, the event contact person,
their phone number and e-mail address, the BAIT crew list for that event, a
copy of text report for the event.
22. Keep a list of the p/r events scheduled and attended by
our outreach crew.
23. Check the BAIT web-site to verify that the data you generated
is published
24. Contact the BAIT web-master, Deborah Snead,
in the event that your data isn’t posted.
25. Before you go to the next event your previous assignment
must be completed
26. E-mail your introduction of yourself to our web-master
at projectbait@yahoo.com cc: davidrambeau@hotmail.com. Ms. Snead is the BAIT
webmaster who handles the
posting of data on projectbait.blakgold.net.
I will be discussing w/ her the
quality and efficiency of your work and what needs to be done to improve our
productivity
27. E-mail Snead when you plan to do a BAIT outreach project
and inform her what kind of report (text, photo, graphic, etc.) and when she
can expect a report from you. cc: davidrambeau@hotmail.com
In BAIT we practice the methodology of gradual improvement
based on experience and instruction. The points listed above reflect instructions
which should frame your experience with Project BAIT. We must steadily deal
more effectively with ourselves, with our team, and with our clientele.
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